[Guest Profile] Abdallah Abu-Sheikh, Co-Founder of Astra Tech & CEO of Botim, to attend Web3 Payment Re-imagined

Abdallah Abu-Sheikh, co-founder of Astra Tech & CEO of Botim, is confirmed to attend the “Web3 Payment Re-imagined” themed forum, co-hosted by Wanxiang Blockchain Labs, HashKey Group, and PlatON, on the afternoon of April 7, 2024.

A prominent entrepreneur in the Middle East and North Africa (MENA), Abu-Sheikh founded Astra Tech, a leading consumer technology company in the region. Under his direction, Astra Tech unveiled the ‘Ultra-platform’ within the Botim app in 2022, following a substantial $500 million investment. Abdallah has strategically navigated a complex market to fulfill a vision of simplifying the lives of consumers’ everyday. This ambitious journey has led to one objective: to create an Ultra App that addresses ‘platform fatigue’ in an oversaturated tech market.

Furthering his impact in the digital sphere, Abu-Sheikh founded RIZEK in 2020, a digital marketplace for home services in the UAE. RIZEK, along with PayBy, a Central Bank-licensed fintech operator, has been integrated into the Botim app. The Ultra app synergizes various consumer technologies including e-commerce, multilingual GPT, and fintech, serving a global user base of over 150 million across 155 countries.

Leading Astra Tech, Abu-Sheikh has made a substantial impact on the technology industry through strategic acquisitions and the launch of innovative services in the region.

About “Web3 Payment Re-imagined” Forum:

As a key sub-forum of the “Hong Kong Web3 Festival 2024”, the “Web3 Payment Re-imagined” themed forum will invite several heavyweight guests from around the world to engage in in-depth discussions on critical topics such as Tokenization, Real-World Assets (RWA), stablecoins, and payments, collectively envisioning the future of global payments under Web3. Through the insightful presentations and intellectual exchanges among guests from diverse backgrounds, including the banking sector, acquirers, card issuers, investment institutions, and regulatory bodies, the forum will analyze and forecast how blockchain technology can reshape the global payment ecosystem. It aims to unveil the core technologies, application scenarios, regulatory landscape, and market trends in the Web3 payment domain for attendees.

As one of the largest Web3 events globally, Hong Kong Web3 Festival 2024 will be taking place from 6-9 April, 2024. The event will feature an amazing lineup of industry guests from around the globe, bringing together the world’s brightest minds, top Web3 projects and leading venture capitals presenting content-rich discussions and topics centered around Web3. Hong Kong regulatory representatives will also dive into and interpret the latest digital asset regulation policies.